Network Marketing Communication

  At the beginning of each new year, I commit to read a certain number of motivational/business books.  A couple of months ago, I had finished one book and was scouring my bookshelf for the next book to read.  My eyes landed on a book that’s sat there for ages, but one I’d never read. 

Years ago my in-laws were involved in fund-raising activities for the college they had founded.  They had purchased this book, The Greatest Secret in the World, by Og Mandino, and had obviously read it, as evidenced by the notes scribbled thoughout.

Now, I had read The Greatest Salesman in the World, also by Og Mandino, but never this one.

It’s an old book, relatively speaking, first published in 1972.  But, as I’ve found so far, its wisdom is ageless. 

It’s an activity book, and the activity is for the reader to, three times a day during a 45-week commitment, read a scroll.  There are 10 scrolls total, and the reader reads each scroll 30 days (weekends not included).

Hang with me here.  I’m getting to the communication part.

In Scroll II, the phrase, “I will greet this day with love in my heart.” is sprinkled throughout.

One paragraph that follows this phrase says…

“And how will I confront each whom I meet?  In only one way.  In silence and to myself I will

address him and say I Love You.  Though spoken in silence these words will shine in my

eyes, unwrinkle my brow, bring a smile to my lips, and echo in my voice; and his heart will

will be opened.  And who is there who will say nay to my goods when his heart feels my

love?“

Now, I’ve tried saying I love You silently, and I can tell you that it does make a difference.  I know it makes a difference in me.  I feel more relaxed, more friendly.  It’s as if I’m able to come into the conversation seeking to make friends instead of convert a prospect.

We’ve all heard the phrase, “People don’t care how much you know until they know how much you care.”

Experiment with infusing some love into your communication and see what a difference it makes in your closing rate…and your relationships.

In touch,

Kathi Peters

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