Network Marketing Communication

I was in church last week when the pastor said something that really caught my attention.

As people listen during a conversation, they dismiss 80% of what’s being said as not applicable to them.

80%!

Now, imagine that you’re sitting in front of a prospect and you’re sharing your network marketing opportunity and/or your products.  You’re talking away, assuming that he is absorbing, pondering, processing all you’re telling him.

And the vast majority of what you’ve said hasn’t even gotten past the ear gate, let alone registered a “Wow! Now, that’s news I can use!”

Conversation should be give and take.  It’s got to go beyond that “verbal vomit” thing.  Conversation implies that the participants are both involved, yet so often we do an entire presentation, then ask, “Well, what do you think?”  (Not a really effective question, by the way.)

If that statistic is true, we might have left our prospect in the dust an hour earlier in the “conversation.”

So, what the remedy?  How do we get some of that 80% back?

Well, first understand that maybe 80% of what you’re conveying to your prospect may, indeed, not apply to him.

But what if it does apply to him, though, and he’s…

…not willing to admit it

…not tracking closely enough

…confused

…distracted, etc.

so much that he’s dismissing the 80%?

Here’s the answer.

Ask questions.  As they say, questions are the answer.

Ask him.  As a network marketer, you need to be tuned in to what’s going on in any conversation you have with a prospect. 

For example, the second you perceive he is confused, ask him if he understands what you just said.  “Mr. Prospect, what about what I just said to you made sense?”

Ask questions that elicit more than a yes or no response.

Then, depending on his answers, continue the conversation with the new information in mind.  He still may not join your opportunity, but at least it will help you not to be presenting to someone who may only be listening just to be polite.

Conversationally yours,

Kathi Peters

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